Most of our projects in the last 14 years fall in this category. We begin with the project's objectives. What problem are we solving, for whom, and what does “success” look like in plain terms?
The next step is to understand the user flows and wireframes. The wireframes do not need to be fancy or very polished. It should convey what we are building so that all the team members are on the same page. We have worked with hand-drawn wireframes on paper to very polished wireframes in Figma.
After the wireframes are done, we jump into development with a focus on short feedback loops. We break the work into small, reviewable pieces, and keep progress easy to follow. For lightweight projects, GitHub issues are often enough.
For teams that already have an established workflow, we’re comfortable fitting into whatever you use. We have worked with Trello, Asana, Linear, JIRA and more.
On the project's first day, we set up a staging environment. We continuously deploy the application to this staging application. It means stakeholders can see a real working application rather than guessing what has been done and what hasn't.
We also set expectations early on how decisions get made. Which parts are “must-have” vs “nice-to-have”? Where do we want to be opinionated, and where should we stay flexible? A little alignment up front prevents weeks of rework later.
As features land, we ensure that we have unit tests, consistent code review, and a steady focus on readability. The goal isn’t clever code; it’s code that developers can understand six months from now without needing an archeologist.
Performance and reliability aren’t postponed until “later.” We monitor the most common hotspots as the app grows: slow queries, N+1 issues, background jobs, caching, and error rates. Minor fixes applied continuously beat a painful “performance project” right before launch.
Finally, we treat delivery as part of the product. Clear release notes, predictable deployments, and a steady cadence of improvements mean you’re not just shipping features but you’re building a good habit. By the time you’re ready for production, the process should already feel routine.