numberF Case Study

Turn your TV into a new way to experience digital art like never before

Software Development
Nov 2014 - Present

About the Project

numberF is a new startup from Washington DC which is disrupting how digital art is discovered, distributed and consumed.

Dadi Akhavan, the founder of numberF, is an avid art lover, and wanted standard TVs to stream digital arts. He built numberF to be the Netflix of the digital art world where art lovers can access digital arts using a simple subscription service.

numberF Home page

Video. Art. Evolved.

The world of video art remains obscure, indecipherable, and too abstract for many. numberF is breaking to break the mold. It is bringing art to the common mass.

While designing the whole user experience, BigBinary kept things extremely simple. The user starts with a preselected set of featured videos, and then the user can choose their preferred channels.

Artworks Collection

Collect and Play

The concept is simple. Up-and-coming artists would upload their videos to the platform. Users would select the videos of their liking and would build a collection of their favorite videos.

All the videos from the collection will play to your liking. In this way, whether you have a formal party or want to sit back and enjoy the arts, the system is adaptive and enjoyable.

Adaptive Bit Rate Streaming

To prevent videos from freezes during buffering, BigBinary developed an "adaptive bitrate streaming" system for numberF.

Developing the web application

For building the web application, we used Ruby on Rails with PostgreSQL. For playing video, we use HTML5, and for video encoding, we use Zencoder.

CSS Code

Building mobile applications using React Native

We built their mobile application using React Native. With the cross-platform development benefits of React Native, numberF did not need to develop and maintain two different apps (Objective-C/Swift & Java).

The mobile application was rapidly built using React Native (JavaScript), then launched and scaled to the end-users on iOS and Android.

iOS Screenshots